Google Maps · AI Recommendations · Treatment Visibility

Become the Practice Patients Find, Trust, and Choose for the Treatments You Most Want to Grow

Five Star Smiles helps dental practices understand where they are being found, whether major AI systems are recommending them, what may be limiting their visibility or authority, and what is worth changing next.

Request Your Complimentary Treatment Visibility Review Meet Wendy ↓

Dentists only · No ads pitch · No long-term lock-in · Direct strategy with Wendy Richmond

Why Five Star Smiles

Most Practices Do Not Need More Disconnected Marketing

Many dental practices already have a website, SEO, reviews, social media, and advertising. Yet they still are not becoming known for the treatments they most want to grow. Five Star Smiles helps practices see where patients can find them, where recommendation visibility breaks down, and what evidence suggests is worth improving next.

Google Maps Visibility

See how strongly your practice appears across the surrounding market—not only at your office address.

AI Recommendation Visibility

Understand whether major AI systems are actually recommending your practice when patients ask about the treatment you want to grow.

Clearer Treatment Authority

Identify the evidence, positioning, doctor-treatment connection, and patient confidence signals that may strengthen your ability to be found and chosen.

What Makes This Different

This Works Alongside Good Marketing—Without Duplicating It

Five Star Smiles can complement a strong SEO company, website team, paid advertising partner, or internal marketing staff. The purpose is not to replace everything. It is to diagnose the treatment-level visibility and authority gaps that traditional marketing reports often do not explain.

Traditional Marketing Often Focuses On

Website traffic
Keyword rankings
Advertising campaigns
Social media activity

Five Star Smiles Focuses On

Google Maps visibility across the market
AI recommendation visibility
Treatment-specific evidence and authority
The next change actually worth making

The Method

A Measured, Treatment-by-Treatment Strategy

Instead of trying to market every service at once—or assuming the answer is always another page, post, or campaign—we focus on one priority treatment, diagnose what the evidence shows, make the next worthwhile change, and measure what happens.

Step 1

Measure

Review Google Maps visibility, AI recommendation visibility, current treatment positioning, and the surrounding competitive landscape.

Step 2

Diagnose

Determine what appears to be limiting discovery, recommendation, authority, or patient confidence—and separate evidence from assumptions.

Step 3

Decide

Identify the next change actually worth making. The answer may be stronger treatment evidence, clearer doctor authority, better alignment, consolidation, or protecting what already works.

Step 4

Remeasure & Learn

Track what changes, study the trend over time, avoid reacting to one data point, and use the evidence to determine the next move.

Wendy Richmond, Founder of Five Star Smiles and author of The Five Star Smiles Method

Meet Wendy Richmond

Founder of Five Star Smiles & Author of The Five Star Smiles Method

More than 15 years helping dental practices strengthen visibility, positioning, and growth.

After serving as Marketing Director for both single-location and multi-location dental practices, I saw firsthand how quickly the patient decision journey was changing. A strong website was no longer enough. Google Maps, reviews, local signals, treatment evidence, and AI recommendations were increasingly shaping which practices patients discovered, trusted, and considered.

That is why I created Five Star Smiles. Today, I work directly with dental practices to understand what they want to become known for, measure how they are currently being found and recommended, and determine the next step worth making.

I do not outsource client strategy or hand relationships to an account manager. Every practice receives direct strategic guidance from me.

Author of The Five Star Smiles Method
How Modern Dental Practices Become the Ones Patients Find, Trust, and Choose— a practical framework for understanding how today's patients discover, evaluate, and ultimately choose a dental practice.

15+ years in dental marketing

Author, The Five Star Smiles Method

Google Maps & AI recommendation focus

Personally involved in every strategy

The Right Fit Matters

Who This Is For—and Who It Is Not For

This May Be a Strong Fit If You:

Want to grow one or two specific treatments.
Want to understand where your visibility weakens outside your immediate location.
Want to know whether AI systems are recommending your practice.
Already have marketing but feel a treatment-authority gap remains.
Value a measured approach instead of reacting to every weekly fluctuation.
Are willing to collaborate with practice information, doctor expertise, and real patient evidence.
Want direct strategy rather than outsourced account management.

This Is Probably Not the Right Fit If You:

Expect guaranteed new patients or immediate ROI from every activity.
Want overnight rankings across every service and every town.
Want one provider to replace all marketing and operational follow-up.
Change priorities every few weeks based on one data point.
Are looking only for the lowest-priced option.
Are unwilling to provide the information needed to strengthen real treatment authority.

Your First Conversation

What Happens During the Treatment Visibility Review?

The goal is clarity. You will leave with a better understanding of where your practice stands for a priority treatment, what may be limiting growth, and whether Five Star Smiles is the right strategic fit.

Choose the Priority

Discuss the treatment, market, and growth opportunity most important to your practice.

Review Visibility

See where patients can find you in Google Maps and whether major AI systems recommend you.

Identify the Gap

Separate visibility, authority, evidence, alignment, conversion, and operational issues.

Choose the Next Step

Determine what is worth doing next—and what may not be worth your time or investment.

Ready to Get Clear?

See How Your Practice Is Being Found and Recommended

Request a complimentary Treatment Visibility Review to examine one priority treatment, discuss your Google Maps and AI recommendation visibility, and identify the most practical next step for your practice.

Request Your Complimentary Treatment Visibility Review

Most Dentists Don’t Realize How Much Business

They’re Losing on Google

Even if you have a Google Business Profile, you might be:
— Showing up below competing dentists in Maps searches
— Missing easy ranking opportunities for profitable treatments
— Failing to convert clicks into new patients

We’ll show you exactly where you’re falling behind — and how to fix it.

Rank #1 on Google Maps faster with 5 Star Smiles

Before 5 Star Smiles | With 5 Star Smiles

The 5 Star Smiles Google Business Profile Management Service

Dentists across the U.S. trust us to keep their Google Business Profile fully optimized every single month.

With our done-for-you service, you’ll:
— Appear higher in Google Maps & the Local Pack
— Attract more patients searching for your services
— Build a steady flow of 5-star reviews
— See exactly how you’re ranking each month

Just $897/mo — No Contract, Cancel Anytime
✅ Includes FREE Google Business Profile Audit to Start
[Get Started Today]

Everything You Need to Outrank Competing Dentists

— Full Google Business Profile Optimization — Get found by more local patients searching for your services
— Weekly Google Posts & Updates — Stay active in Google’s eyes and attract clicks
— Review Generation Software — Automatically request reviews by text, email, or QR code
— Photo & Video Uploads — Showcase your office, team, and results
— Monthly Ranking Reports — Know exactly where you stand for each keyword

What Happens After We Optimize Your Profile

Our clients see:
— More calls directly from Google Maps
— More appointment bookings
— Higher placement in Google searches for high-value treatments

Start with Your FREE Google Business Profile Audit (a $197 Value)

We’ll show you exactly:
— What’s missing from your profile
— Where you stand vs. competitors
— Your biggest opportunities to rank higher and attract more patients

Get Your FREE Google Business Profile Audit $197 Value

Optimize Your Google

Business Profile

Dentists across the United States use 5 Star Smiles' Google Business Profile Management Service to rank higher on Google Maps & the “Local Pack”

on Google Search.

Your Google Business Pro

Let our team of local SEO experts manage your Google Business Profile. Includes initial optimizing, monthly expert oversight & more.

Includes everything
Managed by a Google Maps SEO expert
Completely done-for-you service with white glove onboarding

What’s included in our Google Business Profile Optimization Service

How you'll know 5 Star Smiles GBP Optimization is working

Our reports are fully transparent so you can see what work is getting done, and what the results are.

You'll see a steady stream of new 5-star reviews on your Google Business Profile
Your new patients will increase (more calls, website clicks, bookings, etc.
We'll send you detailed monthly reports that break down how you're ranking for different keywords that matter to your business.

How we help you get more reviews on Google Maps

No matter where your dental practice is, getting reviews should be your top marketing priority since 87% of people pick a practice based on them. Our service will help you.